Dear

DIGITAL OUT-of-HOME,

Please meet wearable technology


 

MediaWear is the world’s first B2B wearable advertising platform built on  Erogear's patented Video LED display.  

 We enable Agencies, brands, and small businesses to activate and engage their Target audiences. 

A mix of San Francisco geek and New York City media, Erogear is bridging the gap between wearable tech and a Live digital experience.

our cloud based broadcast management platform will realize the first "Internet of Wearable Displays"

We are interested in partnering with business leaders that resonate with our technology and vision for the wearable future. 

 

The Founders

headshot of anders nelson cto of erogear and creator of mediawear

Anders Nelson
CEO

I pioneered the technology at the heart of Erogear--the wearable LED display.  Driven by my passion for illuminated apparel and hardware technology, I set out to create a dynamic and robust design, always connected and user programmable via a smartphone.  Years in the making,  MEDIAWEAR is my third generation wearable platform and the culmination of my personal and professional life.  Having crafted electronic stage lighting and toured with performing artists, I have also designed hardware for some of the largest consumer electronics companies in Silicon Valley.  More recently, I worked on the hardware team for Dropcam which was acquired by Google in 2014.  I have a B.S. in Computer Engineering from Michigan State University.

headshot of sandi wright cmo of erogear

Sandi Wright
CMO

My passion for technology began long ago when my mother first brought home a Commodore 64.  I was eight. Two years later my Apple IIc and modem arrived and an obsession was born.   Armed with a B.A. from Colgate University and M.A. from Columbia, I began my career in New York at Coopers & Lybrand.   With a burgeoning internet industry unfolding before me,  I joined the digital media group at News Corp managing the web presence for strategic FOX brands.  Moving later to work for J. Crew and Saks Fifth Avenue, I advanced and refined my business development skills in their ecommerce divisions.   Erogear presents a market opportunity that is the convergence of my experience and personal network in technology, advertising, and apparel.

headshot of jamesbakavp at erogear

James Baka
COO

With years in semiconductor sales and marketing for brands including Bosch and Agere Systems, I’m inspired by the application of technology across new markets.   As the wearable display invades a brave new world of advertising, Erogear presents a unique opportunity to carve out a whole new category from existing ad mediums.    In each and every crowded street, promenade, arena, or retail environment, I see available advertising real estate that only Erogear can tap with our MEDIAWEAR strategy.  I want to democratize DOOH with a platform so easy your grandmother can use it.    I have a B.S. in Electrical Engineering and B.A. in Economics from Rutgers University.   As an avid photographer for 20+ years, I know great light when I see it.  I see it in MEDIAWEAR.